Tennis player Rene Lacoste designed and produced some short-sleeved, sweat-absorbent, loose cotton shirts for improved comfort on the tennis court. The design immediately changed the uniform for professional tennis players. The distinctive crocodile logo embroidered onto every garment comes from a nickname given to Lacoste on the court. Today, Lacoste sportswear endures as a signature of preppy, American style and one of the most popular lifestyle brands in the world. Lacoste watches imitate the brand's preppy, modern take on apparel, complete with bright colors, stripes, a casual, sporty feel, and crocodile-embossed dials.
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