Nestled comfortably against the Pacific Ocean in southern California, and tucked neatly next to the best surf in Europe, you'll find the Nixon people doing what we do. What started as a frustration at a lack of quality watches that do the talking for you and deliver what you need in various high stress work and play environments, has grown into a network of athletes, rock stars, retailers, and dedicated loyalists that bring Nixon products to market. We make the little things better. We pay attention to it. We argue about it. We work day and night to make the little things as good as they can be, so when you wear it, you feel like you've got a leg up on the rest of the world. You deserve to have something that reflects your entire package. You may not know how to say it, but you've got something to say. You can't slap on an off-the-shelf piece and consider yourself you, can you? That's why Nixon was started.